At AviationEditorial.com, we don’t just report on the evolution of premium aviation — we work with industry partners to help shape what comes next.
Through HOSPRITALITY, we advise airlines, aviation brands and premium travel companies seeking to elevate the passenger experience across Business Class, First Class and private aviation.
From strategic guidance on premium cabin vision and product strategy to refining atmosphere, service choreography and onboard dining, we help create travel environments that feel intuitive, refined and aligned with the expectations of today’s discerning traveller. Whether enhancing an existing product or shaping a next-generation experience, our focus is on ensuring that every detail contributes to a coherent, distinctive and memorable journey.
In addition to passenger experience strategy, HOSPRITALITY provides media relations and brand positioning for aviation. We support airlines and industry partners across product launches, new routes, cabin introductions and culinary concepts, helping them communicate with clarity, credibility and editorial relevance.
AviationEditorial.com is a project by HOSPRITALITY (hospritality.com), the consultancy founded by Elias Berthold, an international PR and strategy advisor with more than 20 years of experience across hospitality, aviation and luxury travel.
Drawing on decades of global travel and professional engagement with airlines, luxury hotels and travel brands, Elias brings a rare dual perspective: the strategic clarity of a senior advisor combined with the instinct of a frequent traveller who understands how premium travel is actually experienced. This perspective informs our consulting work and helps aviation brands create products and experiences that strengthen brand perception, deepen passenger loyalty and build long-term relevance.